Mobile Facebook Ads have an 8.1x higher click through rate than normal web ads. Imagine that many more prospects.
Social Ads are the most efficient strategy for connecting and igniting the passions of your customers. Wether on Facebook, Pinterest, Reddit, Instagram, or LinkedIn there is no better way to connect with users before and after they start shopping. AdWords and other channels are great for finding customers at specifics parts of the buying journey, but you can’t always map a keyword to a desire. Social Ads provide the unique capability to build out and nurture interest, rather than waiting for it.
Benefits of Social Ads
Meet your customers at their level.
Social Ads provide three massive advantages over other options and that’s why we love them.
- Targeting existing and lookalike audience: Through social media and you’re own customer data we know exactly what your customer likes. This gives us the opportunity keep the sales conversation going.
- Stand out: Social ads go so far beyond a few lines of text. No other ad options provides the range of targeting opportunities and creative interaction points.
- Become your customers best friends: Social ads give us constant insight and feedback into what your customers care about. We use this info as a strategic advantage to frame and advance all of your business goals.
Social Ads Works
Nothing has been more disruptive to the balance of power for brands in the past decade than social ads. Advertisements on social media offer an unrivaled opportunity to engage with your customers on their level. Better yet it doesn’t matter how big or well known your company is, creative is the variable that differentiates the winners from the losers.
Our Social Ads Process
Social media brutally separates the authentic from the fake. More than any other advertising channel social advertisements are nearly impossible to fake the funk. While the returns and cost-savings can tend to be impressive, without a serious understanding of what interests customers you’re even easier to ignore. Our strategists dive into your business, figures out what makes them tick, and select the best headlines, ad copy, and creative that will get them to engage. Better yet, we use our extensive experience to generate the best targeting strategy and funnels for your business goals. We tailor our work to your situation. No two customers are alike, neither should your campaigns.
An under appreciated part of any good marketing strategy is studying and understanding what the best of the best are doing. We believe that a well trained social team should constantly be testing different approaches to reaching customers, and striving to understand your market. We also like to dig in and actually analyze what your key competitors are up to at any given point in time. At the same time we stay abreast of the market and keep ourselves informed on the latest industry trends.
The single biggest factor that determines success in any content marketing effort is understanding the key motivators in the lives of your customers. We use a combination of your own internal data, customer profiles, competitor research, and the constant feedback loop from ads to build better and better campaigns.
Nothing is more important in social ads than powerful creative. Have you worked with social ad companies before that promised incredible results, yet just couldn’t deliver? Poor targeting with poor creative assets was probably the reason why. We pride ourselves on being interesting and getting customers interested in the right time. The sum total of our process is that as we build out campaigns and improve them your customers will grow more and more endeared with your brand.
Things change on a weekly and monthly basis. We constantly tweak our work given the data we get back from your users. Better still, if somethings not working, we know about it right when it happens. This allows us to build out campaigns and the momentum that it takes to win.