Social Ads Management

Mobile Facebook Ads have an 8.1x higher click through rate than normal web ads. Imagine that many more prospects.

Social Ads are the most efficient strategy for connecting and igniting the passions of your customers. Wether on Facebook, Pinterest, Reddit, Instagram, or LinkedIn there is no better way to connect with users before and after they start shopping. AdWords and other channels are great for finding customers at specifics parts of the buying journey, but you can’t always map a keyword to a desire. Social Ads provide the unique capability to build out and nurture interest, rather than waiting for it.

Benefits of Social Ads

1

Build Engagement & Customer Loyalty

2

Generate Leads & Cross-Sells

3

Build Brand Awareness

4

Nurture Leads

Meet your customers at their level.

Social Ads provide three massive advantages over other options and that’s why we love them.

  1. Targeting existing and lookalike audience: Through social media and you’re own customer data we know exactly what your customer likes. This gives us the opportunity keep the sales conversation going.
  2. Stand out: Social ads go so far beyond a few lines of text. No other ad options provides the range of targeting opportunities and creative interaction points.
  3. Become your customers best friends: Social ads give us constant insight and feedback into what your customers care about. We use this info as a strategic advantage to frame and advance all of your business goals.

Social Ads Works

Nothing has been more disruptive to the balance of power for brands in the past decade than social ads. Advertisements on social media offer an unrivaled opportunity to engage with your customers on their level. Better yet it doesn’t matter how big or well known your company is, creative is the variable that differentiates the winners from the losers.

More than 50% of B2B marketers view social media as a low cost ad channel.
50%
On Facebook, desktop & mobile ads have an 8.1X and 9.1x higher click through rate respectively than normal web ads.
920%
Ad recall from sponsored posts on Instagram was 2.9x higher than Nielsen’s norms.
290%
In 2017, analysts predict a 26.3% global increase on spending for social media ads.
26%
25% of people who see a social ad, will later respond by visiting that store or website.
25%
Social media advertising budgets nearly doubled worldwide from $16 billion in 2014 to $31 billion in 2016.
200%
83% of female internet users. and 75% of male internet users are on Facebook.
83%
22% of the world’s total population uses Facebook.
22%
Instragram is used by 32% of internet users, followed by Pinterest with 31%, Twitter with 29%, and LinkedIn with 24%.
32%
Pinterest drives 25% of all retail website referral traffic.
25%

Our Social Ads Process

Social media brutally separates the authentic from the fake. More than any other advertising channel social advertisements are nearly impossible to fake the funk. While the returns and cost-savings can tend to be impressive, without a serious understanding of what interests customers you’re even easier to ignore. Our strategists dive into your business, figures out what makes them tick, and select the best headlines, ad copy, and creative that will get them to engage. Better yet, we use our extensive experience to generate the best targeting strategy and funnels for your business goals. We tailor our work to your situation. No two customers are alike, neither should your campaigns.

An under appreciated part of any good marketing strategy is studying and understanding what the best of the best are doing. We believe that a well trained social team should constantly be testing different approaches to reaching customers, and striving to understand your market. We also like to dig in and actually analyze what your key competitors are up to at any given point in time. At the same time we stay abreast of the market and keep ourselves informed on the latest industry trends.

The single biggest factor that determines success in any content marketing effort is understanding the key motivators in the lives of your customers. We use a combination of your own internal data, customer profiles, competitor research, and the constant feedback loop from ads to build better and better campaigns.

Nothing is more important in social ads than powerful creative. Have you worked with social ad companies before that promised incredible results, yet just couldn’t deliver? Poor targeting with poor creative assets was probably the reason why. We pride ourselves on being interesting and getting customers interested in the right time. The sum total of our process is that as we build out campaigns and improve them your customers will grow more and more endeared with your brand.

Things change on a weekly and monthly basis. We constantly tweak our work given the data we get back from your users. Better still, if somethings not working, we know about it right when it happens. This allows us to build out campaigns and the momentum that it takes to win.

Platforms We Love:

Our Social Ad Package Rates
Starter
$649
Local or New Business
with < $4,400/m in spend
Facebook Ads Management
Creative Assets
Monthly Reporting
Social Media Management

For Any Platform You Want

2 High Quality Blog Posts
Advanced
$1399
Mature Business
With <$4,400/m in Spend 
Facebook Ads Management
Creative Assets
Monthly Reporting
Social Media Management

For Any Platform You Want

2 High Quality Blog Posts
Professional
HOT!
2499
Market Dominance
with No Budget Cap
Facebook Ads Management
Creative Assets
Monthly Reporting
Social Media Management

For Any Platform You Want

Social Ads Management

Working With The Portland SEO Company
Don’t let yourself get crushed by the big guys. Larger brands may have more recognition, but they’ll never be more interesting than the content we produce. Our agile strategy identifies holes in the market so your brand can control the buying conversation.
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Step 5: Rinse and Repeat:
You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect monthly reporting from us, & a clear map of what we’ve done and where we’re going.
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Frequently Asked Questions About Social Ads Management

1) How much work goes into running an Ads account?

Our process typically entails far more work than just clicking a button and letting things run. Sure you can just click the button and go, but that’s what platforms want you to do. Rather than lining the pockets of the people who own social ad platforms we do our best to line your wallet! A well functioning social ads account is almost like an engine your’e constantly tweaking and lubricating while it’s moving.

2) Why are you guys so cheap?

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low are prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of sales that knows you need more inbound leads, we understand your taking a gamble by not buying generic. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. We’re fine with it because we want massive growth and a happy customer base.

3) Why are you guys so expensive?

On the other side of the coin, we know for the average business marketing may be the largest non-material expense you make. Better yet, we know how harrowing it is to roll the dice when you need to win. But we live to win.

At the end of the day it all depends on your business and needs. I tell people all the time, if you need to put food on the plate next month, then just go with AdWords, or another platform where you can pay inflated rates to target direct sales. So while social may not allow us to target people that are searching and trying to buy “Jeep Wrangle Racks” we can target people who are interested in Jeep Wrangler accessories before they know they want your product.

4) What goes into ads and creative assets?

Asset creation is what typically ends up distinguishing us most from the competition. Social ads is one of the nice places where you can multiply cunning in targeting (basically reading data figures & demographic info) with a flair for catchy headlines and a beautiful pictures to deliver results.

6) What goes into content production?

A blog post is not a blog post worth having unless it’s incredible. We have an internal checklist we’ve used thousands of times to get our customers millions of visits and social shares. Many companies out there will sell you blog posts, which are really just sub-par blurbs written by foreign writers. 500 words is not going to cut it in 2017. In fact you need closer to 1200-2000 to even have hopes of making a dent in rankings. Additionally our posts are engaging, feature great imagery, and are always better than everything else on the market. Our end goal is to always sell something that works, which is why we’ve designed our packages very specifically.

We take massive pride in our content marketing efforts. We offer blog posts with social ads, specifically because it gives your customers something to “dig into.” Like a juicy steak we sell the sizzle with ads, but keep them coming back to you through interesting ads.

7) How do I see my ads?

How do I see my ads? An oldie but goodie, we can  show you were to see that in your account, but honestly unless you are the target demographic you don’t want to be seeing them.

8) What if I don’t like a post you’ve created?

One of the best thing about working with a company like ours is that we’re always willing to go the extra mile. While we have an editing phase in all our work, we’re always willing to keep retooling something until it’s perfect.

9) What if I don’t get the results I’m hoping for?

In the rare occasion content doesn’t impact your sites’s performance we make sure cancellation is easy. We create three month contracts to start at a minimum, and after that it’s month to month. And believe me cancellation is as easy as it should be…(not like we’re a cable internet company or anything)

10) How do you report on results?

We primarily use Google Analytics to understand your site and our results. We basically use the previous months before we got started as a benchmark for progress. While every business has a degree of seasonality we’re confident we can increase traffic and rankings for most businesses no matter what the season. We also look at secondary metrics like time on page and other engagement factors to monitor our overall success (or failure). For the most part the goal of the reports is to help you understand what we’re working on, going to work on, and give you a fair assessment of our work quality. We also use information from each platform where useful, but at the end of the day we’re trying trace our ads to the final destination of revenue and leads.
11) Do I get to keep what you do? Will my links and rankings stay?
Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started The Portland SEO company was because we hated to see all the scammers and hucksters out there. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feeling about parting ways.
12) Who Writes the Content?
A big part of our success is quality craftsmanship. We try to do as much writing as we can in-house or find people within the USA that understand your market. If your field is extremely technical we usually reach out to technical writers in your field who are versed in it.
12) I have my own content writers, can they write the content while you guys promote it?
This is probably the only place where we’re less than accommodating. While we offer a la carte social ad packages, we’ve consistently had poor experiences with internal teams. The content just doesn’t meet our standards, and keeps us from achieving results.

What We Stand For

We take character seriously. Great results, a winning attitude, honesty, and a little elbow grease go a long way in this world. We believe in being able to look ourselves in the mirror at the end of every day and know that we fought as hard as we possibly could for our customers.

When you work with us, these are the values yo can expect.

1. Extreme Ownership
Central to business is trust. The first pillar of trust is having the compassion to care about results, and the humility to admit when we’re wrong. You’ll never hear us saying, “that’s not my job.” We tackle the hardest problems with a winning attitude, and it’s always our fault first.

2. Measure Twice Cut Once
We’re relentless about success (and kindness). As much as we want to get things done, we believe in always getting the right things done correctly the first time.

3. Customer Obsession
We treat our customers like they’re our own family. We treat our clients’ customers like they’re our own. Nothing we do matters if customers aren’t satisfied.

4. Humility & Compassion
Results matter, but so do people. We believe that nothing is worse in life than a failure of kindness. We don’t leave soldiers behind, again winning with honor is better than winning no matter what.

5. We Build Trust
We listen before we speak. We respect others and take criticism seriously. And we’re not afraid of embarrassing ourselves. At the end of the day we’re candid, honest people.

6. Stay Hungry, and Deliver
Success breeds complacency. We’re our own hardest critics, and we keep driving ourselves forward.

7. Reach for The Stars
We dream big. Not because we love living in the clouds, but because shooting for the stars leads to the best results.

8. Keep It Simple Stupid
We don’t create solutions in search of a problem. We constantly innovate and reach forward, but with the leanest solution.

9. Never Stop Learning
The market constantly changes. We take time out of every week to make sure we’re staying on top of the latest industry trends.

10. Hire Great People, Serve Them
We believe and trust in everyone we hire. We give our employees the freedom to execute and become experts in their own realm.

Bonus #11  Chill
Nothing is more devastating to the competition than keeping a calm head. We may treat business like war, we may disagree, passionately argue points, but life is nothing without fun. After all if you don’t take a step back and look around every once in a while you might miss it ; )