Content Marketing

Content marketing generates 3x more leads than outbound marketing at 62% of the cost. What would you do with those efficiencies?

Content marketing is the art of using data driven consumer insights with creative, useful, relevant, & beautiful media. Content marketing is the one differentiator between dominant players in the market, and people fighting for crumbs. Creating relevant content like blog posts, eBooks, newsletters, resource guides, videos, visuals, and interactive content that your customers love is no easy task. The upside is that with our proven process we can almost guarantee results for your content. Rather than aiming just at keywords or trying to land headlines, we actually work to improve your conversion funnel and ability to cross sell existing clients.

Benefits of Content

1

Build Brand Awareness

2

Generate Leads & Cross-Sells

3

Build Engagement & Customer Loyalty

4

Nurture Leads

The Story That Got Us Here, Won’t Get Us There

David vs goliath. Cane and Abel.  The American Dream

These are all classic stories that conjure a mental script in a just a few words. We take pride in generating that same level of emotional recall in your customers.

Our secret is that we build content marketing campaigns that make your customers feel like heroes. By the time we’re done your customers root for you to win. This foundation of trust is exactly why content can increase engagement, conversions, & finally revenue.

First we strategize to create a winning plan that melds your goals with our audience research. Next we reverse engineer the stories your customers want to be apart of. Finally we deliver the content and promote it to the relevant areas where your brand’s message will have the strongest impact.

 

Content Works

Nothing has shifted the marketing landscape more in the past decade than content marketing. It has totally reshaped customer expectations and the work that we must to do achieve results. With the attention of customers getting thinner, we need to do everything we can to keep customers engaged and interested. It’s not easy, but for the businesses that can do it, the returns are massive.

Content marketing generates 3x more leads than outbound marketing, and costs 62% less.
300%
Content marketing leaders experience 7.8 times more site traffic than non-leaders.
780%
Content marketing creates six times higher conversion rates.
600%
47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
47%
Companies that blog have 434% more pages indexed.
434%
88% of B2B marketers use content marketing in their marketing strategies
88%
61% of consumers are influenced by custom content.
61%
But only 42% of B2B marketers think they’re effective at content marketing.
42%
Conversion rates are nearly 6x higher for content marketing adopters than non-adopters. (2.9% vs 0.5%)
600%
72% of marketers think that branded content is more effective than magazine advertisements.
72%
69% of marketers say content is superior to direct mail and PR.
69%
82% of marketers who blog see positive ROI from their inbound marketing.
82%

Our Content Creation Process

Content is powerful because it provides a rare opportunity to connect with your customer base, and lend them a helping hand across the void of the internet. Being a trusted figure takes a massive amount of expertise, and we do everything we can to understand your industry. Whenever we make a piece of content we don’t hit a certain word count and call it a day. We always seek to bolster a  larger business goal.

An under appreciated part of any good marketing strategy is studying and understanding what the best of the best are doing. We believe that a well trained content marketing team should constantly be testing different approaches to reaching customers, and striving to understand your market. We also like to dig in and actually analyze what your key competitors are up to at any given point in time.

The single biggest factor that determines success in any content marketing effort is understanding the key motivators in the lives of your customers. We gave up on the process of creating imaginary Ian “personas” and tacking cute pictures on the walls a long time ago. Instead we look at real user interaction data on your site and use as much real info as the market and your sales team can provide to generate a content marketing strategy that works. Luckily we also have a many tactics in our toolbox for finding the competitions most popular content pieces as well.

One of the key tactics for any solid content strategy is a thorough understanding of what holes you have in your current conversion funnel for buyers, and the gaps where competitors might be filling your customers in. Our goal is to understand the limitations of our current content strategy and everyone else’s so that we can bridge the gap in users minds and control the buying decision.

There is already a wealth of information on your customers on your site. We dig into your analytics account to figure out what customers interact with most on the buyers journey. From there we create content based off of what has worked in the past and in your industry. This gives us the power to influence the buying process before customers even think to engage with your sales team. If you have CRM data that’s even better. Our central thesis is that a solid understanding of the market (i.e. what content works in your space) and how customers actually buy creates the  greatest potential for growth.

The brainstorming stage of our work is where things get really fun, we have a solid foundation of data on your customers, now we can turn that into magic. We take off our lab coats and ditch the spreadsheets. Over the years we’ve developed an unparalleled process for bouncing ideas off each other until we’re black and blue. The end results of our process is a stable full of wild ideas and novel combinations of Nobel worthy content that’s never been seen before while still having a data backed key to success.

You’d think anyone that offers content marketing would have this component down, but the fact is that most content marketing campaigns fail right here. We strive to fill the gap between SEO ready content that’ll rank well over time and a reading style your clients will love.

Let’s face it, attention spans are at an all time low. One of the things that really sets us apart is our ability to design and use imagery and customized diagrams to grab the attention of your customers. This improves overall engagement, increases the chances of customers sharing, and improves ranking performance over time.

Nothing we do exists in a vacuum. We go the extra mile to make sure that you approve of our work before it goes live. We always send over content for final approval and make any additional tweaks you’d like before going live.

Our Content Marketing Package Rates
Starter
$1399
Local or New Business
2 High Quality Blog Posts
Social Ads Management
Monthly Reporting
Promotion of Content
1 Monthly High Domain
Authority Guest Post Link
Social Media Management (Optional)
Newsletter Management
Advanced
$1999
Mature Business
3 High Quality Blog Posts
Social Ads Management
Monthly Reporting
Promotion of Content
1 Monthly High Domain
Authority Guest Post Link
Social Media Management (Optional)
Newsletter Management
Professional
HOT!
$2,999
Market Dominance
4 High Quality Blog Posts
Social Ads Management
Monthly Reporting
Promotion of Content
2 Monthly High Domain
Authority Guest Post Link
Social Media Management (Optional)
Newsletter Management

Working With The Portland SEO Company
Don’t let yourself get crushed by the big guys. Larger brands may have more recognition, but they’ll never be more interesting than the content we produce. Our agile strategy identifies holes in the market so your brand can control the buying conversation.
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Step 5: Rinse and Repeat:
You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect monthly reporting from us, & a clear map of what we’ve done and where we’re going.
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Frequently Asked Questions About Content Marketing

1) I’ve heard content takes time, how fast can you get results?

The speed at which content marketing can take effect depends largely on your business. Generally 2-6 months in effective window to begin appreciating the improvements. Some of the factors involving  how long our work takes to effect revenue are 1) how many readers do you currently have 2) what kind of content has been produced in the past and 3) how well known is your brand? The biggest challenge is that the people who most need content marketing, will likely take longer to get results. That is a big part of why we bake social amplification into our content. This gives us valuable feedback on the content we’re producing and ensures it gets in front of customers.An even more important factor is the actual strategy we end up taking. If you elect to have us help with sales focused material our work will largely depend on the length of your actual buying cycle and where potential customers currently are. If we take a strategy more based in growing your reputation and making customers and clients sales ready than our work will largely depend on where your site currently stands in the market and how search engines view it.

2) Why are you guys so cheap?

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low are prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of sales that knows you need more inbound leads, we understand your taking a gamble by not buying generic. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. We’re fine with it because we want massive growth and a happy customer base.

3) Why are you guys so expensive?

On the other side of the coin, we know for the average business marketing may be the largest non-material expense you make. Better yet, we know how harrowing it is to roll the dice when you need to win. But we live to win.

At the end of the day it all depends on your business and needs. I tell people all the time, if you need to put food on the plate next month, then just go with paid ads, if you’re willing to make an investment in your future and have time to watch that compound, content marketing is an ideal option.

4) What goes into link building?

We could talk about link building all day. The fact is that there are literally hundreds of tactics you could pursue to get links to your site. Some of them are basic white hat links of minimal value (do you have every free link on the web that you should? because we guarantee you don’t), others are more complicated. The fact is that the majority of our links after we’ve gained all the basic ones that every business in your niche should have come from guest posting and gaining mentions. It’s the only way to reliably and safely get you the links you need.

5) Are your links safe? 

We work hard to understand your market and search engines. The links we get you are as safe as can be. The sad truth is that poorly executed link-building can do you more harm than good. We’ve seen it before and we’re sad to say that bad link building campaigns can utterly devastate your business. Don’t let it happen to you!

6) What goes into content production?

A blog post is not a blog post worth having unless it’s incredible. We have an internal checklist we’ve used thousands of times to get our customers millions of visits and social shares. Many companies out there will sell you blog posts, which are really just sub-par blurbs written by foreign writers. 500 words is not going to cut it in 2017. In fact you need closer to 1200-2000 to even have hopes of making a dent in rankings. Additionally our posts are engaging, feature great imagery, and are always better than everything else on the market. Our end goal is to always sell something that works, which is why we’ve designed our packages very specifically.

We take massive pride in our content marketing efforts. We dissect your market, read what’s been written before, and create content that your customers will actually enjoy reading.

7) What all goes into your content marketing packages.

Our overall content marketing process best outlines our work. But we can guarantee The Portland SEO Company takes nothing off the table. We always roll our sleeves up and get dirty in the trenches. The biggest benefit of working with us is that it’s like hiring your own internal strategist, writer, editor, designer, and PR person, without the hassle of managing  (and paying) all those people.

8) What if I don’t like a post you’ve created?

One of the best thing about working with a company like ours is that we’re always willing to go the extra mile. While we have an editing phase in all our work, we’re always willing to keep retooling something until it’s perfect.

9) What if I don’t get the results I’m hoping for?

In the rare occasion content doesn’t impact your sites’s performance we make sure cancellation is easy. We create three month contracts to start at a minimum, and after that it’s month to month. And believe me cancellation is as easy as it should be…(not like we’re a cable internet company or anything)

10) How do you report on results?

We primarily use Google Analytics to understand your site and our results. We basically use the previous months before we got started as a benchmark for progress. While every business has a degree of seasonality we’re confident we can increase traffic and rankings for most businesses no matter what the season. We also look at secondary metrics like time on page and other engagement factors to monitor our overall success (or failure). For the most part the goal of the reports is to help you understand what we’re working on, going to work on, and give you a fair assessment of our work quality.
11) Do I get to keep what you do? Will my links and rankings stay?
Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started The Portland SEO company was because we hated to see all the scammers and hucksters out there. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feeling about parting ways.
12) Who Writes the Content?
A big part of our success is quality craftsmanship. We try to do as much writing as we can in-house or find people within the USA that understand your market. If your field is extremely technical we usually reach out to technical writers in your field who are versed in it.
12) I have my own content writers, can they write the content while you guys promote it?
This is probably the only place where we’re less than accommodating. While we offer a la carte social ad packages, we’ve consistently had poor experiences with internal teams. The content just doesn’t meet our standards, and keeps us from achieving results.

What We Stand For

We take character seriously. Great results, a winning attitude, honesty, and a little elbow grease go a long way in this world. We believe in being able to look ourselves in the mirror at the end of every day and know that we fought as hard as we possibly could for our customers.

When you work with us, these are the values yo can expect.

1. Extreme Ownership
Central to business is trust. The first pillar of trust is having the compassion to care about results, and the humility to admit when we’re wrong. You’ll never hear us saying, “that’s not my job.” We tackle the hardest problems with a winning attitude, and it’s always our fault first.

2. Measure Twice Cut Once
We’re relentless about success (and kindness). As much as we want to get things done, we believe in always getting the right things done correctly the first time.

3. Customer Obsession
We treat our customers like they’re our own family. We treat our clients’ customers like they’re our own. Nothing we do matters if customers aren’t satisfied.

4. Humility & Compassion
Results matter, but so do people. We believe that nothing is worse in life than a failure of kindness. We don’t leave soldiers behind, again winning with honor is better than winning no matter what.

5. We Build Trust
We listen before we speak. We respect others and take criticism seriously. And we’re not afraid of embarrassing ourselves. At the end of the day we’re candid, honest people.

6. Stay Hungry, and Deliver
Success breeds complacency. We’re our own hardest critics, and we keep driving ourselves forward.

7. Reach for The Stars
We dream big. Not because we love living in the clouds, but because shooting for the stars leads to the best results.

8. Keep It Simple Stupid
We don’t create solutions in search of a problem. We constantly innovate and reach forward, but with the leanest solution.

9. Never Stop Learning
The market constantly changes. We take time out of every week to make sure we’re staying on top of the latest industry trends.

10. Hire Great People, Serve Them
We believe and trust in everyone we hire. We give our employees the freedom to execute and become experts in their own realm.

Bonus #11  Chill
Nothing is more devastating to the competition than keeping a calm head. We may treat business like war, we may disagree, passionately argue points, but life is nothing without fun. After all if you don’t take a step back and look around every once in a while you might miss it ; )